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Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.But beneath The League's veneer of exclusivity, there's a clever, problem-solving interface that seals it: The app's strength is its function, not its flash. Here, why you should have it on your radar:#1: The privacy thing.It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right?

But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.Of course, while requiring both Facebook and Linked In could be a barrier (many creative types don't have Linked In; many people have jumped ship from Facebook), it seems to be more of a hurdle than a total roadblock, with people actually signing up for Lindked In or reactivating their Facebook accounts so they can get on the list for The League.


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