Sons and daughters can recommend other members to their parents for a potential date - but it's then up to the parent to decide if they agree with their child's suggestion.She explains: 'The main appeal of my Lovely is the endorsement of a son or daughter.All the profiles are initially set up by the younger generation (who must be at least 18 years old), who can sign up on behalf of a single, older relative (typically their parents but it could also be an aunt, uncle or friend).Their parent is then sent an invitation to join the website - which is free for the first three months - and expand their profile, then use it to meet like-minded people.Times have changed.' As her daughter has sent her some potential dates based on her search of the site, Nick said she is now planning to take the plunge and 'make the first approach'.She added that she would recommend the site to her other single or divorced friends with adult children who can create their profiles, and points out it doesn't have to be just about looking for 'the one'.'After 18 years on my own (albeit working and bringing up children) I am fairly sure I wouldn't want to co-habit but it would be lovely to have someone to share things with.That is what I believe my kids want for me and that is what I believe my Lovely is likely to provide.' The website is currently looking to boost their male membership and so have launched the 'Older Gent Academy'.
He explained to Mail Online: 'The inspiration for the website came from my mum - a very lovely lady in her 60s, who has been single for too long.Early last year she asked me if I could help 'find her knight in shining armour'.